Patients land on a slow, confusing page, hesitate, and bounce straight to a competitor.
Broad, untargeted keywords spend your money on people who were never going to book.
When a patient is finally ready to book, it's a competitor's ad sitting in position one.
Google Ads places your clinic at position one for searches like "dental implants near me" or "physiotherapist London" - precisely when a potential patient is ready to book. Every click is intent-qualified.
The highest-intent channel in healthcare marketing.
Unlike social ads, Google Ads reaches patients at the exact moment they're searching for treatment - capturing demand rather than creating it.
Position one for your target keywords from day one. No waiting months for organic rankings - your clinic appears at the top immediately.
Target patients within a specific radius of your clinic, by postcode area, or across an entire city or region - with full granular control.
You only pay when a patient clicks your ad. Impressions are free - meaning every pound of your budget goes directly toward active patient interest.
Every click, every cost, every conversion tracked and visible. Live dashboards show you exactly what your ad spend is generating in real time.
As we accumulate data, campaigns become progressively more efficient - lower cost per lead, higher conversion rates, better ROAS month after month.
Our Google Ads process - from setup to scale.
We map every relevant keyword your target patients are using - by treatment, location, and search intent. We also audit competitor campaigns to identify gaps and opportunities before spending a penny.
Healthcare-compliant ad copy written to match patient intent and drive high-quality clicks. Campaign structure, match types, bidding strategy, and conversion tracking all configured for maximum efficiency.
Every ad group links to a purpose-built landing page optimised for that specific keyword and audience. We ensure the patient experience from click to enquiry is seamless and conversion-focused.
Weekly bid adjustments, negative keyword pruning, A/B ad copy testing, and audience layer refinement. As the campaign matures, we incrementally scale budget toward proven top-performers.
spent every month with little to show for it
new patient enquiries every month
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